“China's mold enterprises should step out from the traditional model, break the situation of low-price competition, establish a modern enterprise operation system, look at the world market and create their own brands.” Hu Yi, Managing Director of Shanghai Ziyan Mould Industry Co., Ltd. It is pointed out that Ziyan Mould Co., which he led, did exactly that. In just a few years, he built an advanced and efficient enterprise management model and expanded the mold market to the United States, Japan, South Africa, etc. Ziyan mold brand with delivery, quality and service.
Shanghai Ziyan Mould Industry Co., Ltd. is a Sino-foreign joint venture company controlled by Shanghai Zijiang Group, specializing in the production of large and medium-sized precision injection molds and cold stamping dies. It is a technology-intensive enterprise integrating product design, mold design and manufacturing. Ten thousand US dollars, the actual investment has been completed 22 million US dollars, covering an area of 43,000 square meters, located in the Jinqiao Export Processing Zone, a well-known international company.
Ziyan Mould has the world's advanced CNC machining center, as well as matching electric pulse, wire cutting, coordinate measuring machine and various general-purpose machine tools. It is produced and managed in strict accordance with QS9000 and VDA6.1 quality assurance system, for Hitachi and Sharp. , Siemens, Mitsubishi, JVC, Volkswagen, General Motors, Toyota, 3M, Bell and other customers design and manufacture high-grade molds for home appliances, automobiles, and communications. The company is equipped with CAD/CAM/CAE software such as UG and CATIA, and has implemented projects such as network system integration, product data management (PDM) and enterprise resource planning (ERP).
The "International Mold Machinery Industry" reporter recently interviewed Mr. Hu Yi, the managing director of Ziyan Mould, who expressed his unique insights on the management and marketing of mold companies. Mr. Hu Yi graduated from Shanghai University of Finance and Economics with a major in accounting and stayed in school after graduation. He once settled in Hong Kong, worked as a marketing manager at Embry, and later worked for a network company. Mr. Hu is the general manager of Ziyan Mould Company.
At the beginning of its establishment, Shanghai Ziyan Company focused on establishing a high-quality corporate image and an advanced and efficient management system. Based on the world market, the company's advantage lies in its good system. It is not restricted by the traditional mold industry model and has a high positioning. In the beginning, we did not focus on low-price competition, but improved our comprehensive capabilities, established a company intranet, implemented PDM and ERP projects, and brought our own management system to international standards. Business Process Reengineering (ERP) is not a form. Any enterprise's human culture and business ideas are different. It must be adjusted to the best and most effective state. If you can't do it, don't do it. You need to do it. Do not miss out on things, be sure to do well, and have a good response speed to meet customer requirements.
These initiatives have achieved good results. In less than half a year, the company has customers from Australia, the United States, South Africa and other places, they are optimistic about the company's management standards, as well as hardware and software conditions. Foreign companies come to negotiate business every week. This is related to the company's positioning of Ziyan Company, and the grade is set higher, which can attract customers from abroad.
The characteristics of mold production are discontinuous. In the production mode, many large mold companies also adopt a small contracting method, which is actually a retrogression. According to the mold expert Luo Baihui, the traditional mold manufacturing mainly relies on the fitter. Even the precision workpieces produced by the computer design and CNC machining center, the fitter needs to be adjusted during the assembly stage. Advanced mold companies are changing the traditional mold production mode, adopting the matrix management based on the project, and considering the mold master's opinions in the mold structure design stage, instead of letting the mold master correct and adjust after the parts are completed. And the establishment of an advanced company intranet, so that the efficiency is greatly improved.
The mold industry seems to have no brand concept, and often regards “customer is God” as an empty talk. Many things are not very standardized, including brands. It seems that mold companies do not pay much attention to brands. The focus of the competition in the mold market is on the price side, often the first is the price, the second is how good the quality is, and the third is the delivery date. In this company, the first is the delivery date, the second is the quality, the third is the service, and the fourth is the price. The products provided by the company are guaranteed quality and delivery time, and have good service, and the required price is reasonable. In principle, the order price cannot be changed by standardization. When the mold is first made, the company can do it according to the customer's price, and the second time it must be done according to the company's standard price.
In terms of equipment procurement, it is usually done according to plan, paying attention to the services provided by equipment suppliers, as well as the input-output ratio of equipment, and taking into account the actual situation of the plant.
The company's development goal is to be a brand, want to be the leader of the commodity model, determined to become a customer can be trusted, a large-scale, technical content of the company, in the near future close to the level of Japanese mold companies. In the future, a cover mold for high-end cars will be developed.
China's mold companies should develop in the direction of high-end competition and improve the level of the entire mold industry. There is a bad phenomenon now. Mold buyers like to bargain very much. They will talk about the price of the mold very low. After the price is lowered, one case is that the processing time of the mold is dragged long, and the other case is Cutting corners, this is very unfavorable for the long-term development of mold companies.
According to reports, the hardware and software of domestic companies are similar to those of foreign countries, but the output value is much worse. This is mainly due to the process, including the application of machine tools, the preparation of programs, and the rationality of design. Please come in, cooperate with advanced companies from abroad, and the other is to send them out and send the staff abroad for first-class training.
The vision of the mold company can be farther away. Don't just look at the little bit under the eyelids. You should consider how to win a place in the world market, rather than being limited to the domestic market. This also requires the mold associations and other institutions to do some guidance. Work, such as organizing mold companies to participate in international mold exhibitions. In addition, some enterprises in China lack professional managers. The solution is to introduce them from foreign countries, Hong Kong or Taiwan. Second, they can send people to study. Senior management needs to have concepts and concepts that can be integrated with foreign advanced management ideas.
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Tag: Ziyan Mould Advanced Mould Industrial Brand
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